Case Study: a global auto manufacturer gives dealers star power with AlliedPRA

a global auto manufacturer gives 200 dealers star power with AlliedPRA

A global auto manufacturer partnered with AlliedPRA to create a sophisticated annual incentive experience for 200 of its top dealership owners in Los Angeles. The challenge was to provide a genuine VIP, red-carpet treatment that avoided extensive walking and cliché Hollywood themes, all while navigating a large, raw venue and a highly discerning audience accustomed to high-end programs.

AlliedPRA designed and produced a multi-day immersive experience at Paramount Studios Backlot, transforming it into three themed party zones. The solution included custom red-carpet arrivals, studio tours via golf carts to minimize walking, and bespoke activities like a celebrity Q&A and private museum tours. The program was a smash hit, leading the client to award AlliedPRA a two-year contract for future events.