Case Study: Visit Britain advances the largest digital change for British tourism with Alliants

Visit Britain drives the largest digital change for British tourism with Alliants in 2017-2018

Alliants worked with Visit Britain, the British Tourist Authority, to address the challenge of staying competitive in the global tourism industry. The customer needed a digital platform to distribute the country's wide range of tourism products to travel companies and agents.

Alliants identified a target customer journey to increase tourism value and conducted an extensive RFP to select a solution provider. The vendor's solution proposed a national-level technology rollout, known as TX-GB, which is transforming how products are brought to market, particularly for those without an international channel. The project is currently in progress across the country.

Visit Britain