Case Study: American Student Assistance helps teens explore careers with Alliants

American Student Assistance reaches 2 million visitors with Alliants

The customer, American Student Assistance (ASA), faced the challenge of creating a free, mobile-first experience to help U.S. teenagers explore potential jobs and discover their passions. To achieve this, their partner Saatchi & Saatchi appointed Alliants as the Data Intelligence Lead to handle the project's data strategy, acquisition, and machine learning requirements.

Alliants delivered a gamified solution where users answer personality questions to receive a personalized vocation. The platform provides rich data on each job, including education routes and related media. Alliants also implemented machine learning to offer real-time, optimized recommendations. The results were significant, with 2 million unique visitors and over 137,000 career seeds planted in the first six months, providing students with a powerful new tool for exploring thousands of education and career paths.

American Student Assistance