Case Study: Top Three Auto Insurance Company achieves responsive email audience scale with Alliant

Top Auto Insurer Turns to Alliant for Responsive Email Audiences

Top Three Auto Insurance Company partnered with Alliant to solve a major audience-targeting challenge for email marketing. With millions of existing customers and a strict suppression process, the insurer needed to identify large volumes of unique, responsive records that were both scalable and likely to convert.

Alliant recommended multiple In-Market Auto segments, including In-Market for Auto Insurance, New Auto, and Used Auto, along with on-demand Brand Propensity audiences aligned to competitive and relevant brands. The combined approach produced a deployment audience of over 4 million unique email prospects and has delivered successful results to date, leading to a multi-term engagement and potential expansion into additional channels.