Case Study: Telecommunications Brand achieves higher video engagement with Alliant custom audience models

Telecommunications Brand boosts video completion rate to 86% with Alliant

A telecommunications brand sought to reach multicultural audiences with higher video engagement for its new phone plans but needed a way to compare the performance of high-quality, privacy-safe audience data against other options. The vendor, Alliant, utilized its custom audience modeling capabilities to address this challenge.

Alliant's data science team built three custom audience models using its DataHub to identify Hispanic audiences with a high propensity for a new phone plan. The solution drove an 86% video completion rate for the telecommunications brand's campaign. This result exceeded the performance of both other third-party audiences and contextual audiences, proving the measurable impact of Alliant's high-quality data.