Case Study: National Storage Rental Chain boosts conversions with Alliant audience targeting

Storage Rental Provider Lifts Results with Better Targeting

National Storage Rental Chain, a national storage rental provider that markets exclusively online, was struggling to achieve a positive ROI from its digital campaigns. The company turned to Alliant for help creating a more effective digital advertising program to acquire new subscribers.

Alliant delivered custom audience segments, including 30- and 60-day recency, Internet buyer, and check/cash buyer audiences, to target likely responders in key market zip codes. With Alliant’s targeting, the client increased conversion rates by 22% and identified audiences willing to pay 20% more for a premium subscription than the standard package.