Case Study: Health and Life Insurance Company achieves 68% lower CPA with Alliant

Social Data Delivers Amazing Direct Mail Results

Health and Life Insurance Company worked with Alliant to improve direct mail acquisition, but struggled to find enough qualified prospects to scale the program and hit aggressive KPI goals. The company needed an audience incremental to its existing data sources, along with a better way to reach high-potential consumers.

Alliant solved this by using social signals to build and score direct mail audiences, harvesting followers of health and Medicare brands on social media, matching them to its 270M-consumer prospect database, and applying look-alike and optimization models. The result was a new source of prospects and a CPA that was 68% lower than the campaign average, helping make Alliant a key data innovation and audience targeting partner.