Case Study: Road Scholar achieves record catalog response rates with Alliant

Road Scholar boosts direct mail response 118% with Alliant

Road Scholar, a not-for-profit provider of educational travel programs for adults, faced the challenge of driving enrollment by improving the response rate to a direct mail campaign offering their course catalog. To meet this goal, they partnered with the vendor Alliant.

Alliant built two custom models for Road Scholar: a response model and a lookalike model. These were designed using Road Scholar's participant records and Alliant's own consumer data to predict the best prospects for the mailing. The Alliant custom response model performed as the top solution out of 28 vendors, achieving a response rate that was 118% higher than the vendor average and a cost per acquisition that was 136% lower than the campaign average.

Road Scholar