Case Study: Large Multi-Brand Apparel Manufacturing Company achieves 63% higher response rates with Alliant

Retailer Expands Targeting Efforts with Custom Acquisition Models

Large Multi-Brand Apparel Manufacturing Company partnered with Alliant to expand its acquisition universe beyond the traditional cooperative databases it had relied on for prospecting. Seeking a new direct mail acquisition approach across multiple brands and offers, the company turned to Alliant for custom acquisition and response modeling.

Alliant built new response models for the client’s brands, helping identify consumers most likely to respond. The models showed that the top 20% of selected consumers could deliver a 63% higher response rate than the company’s typical rate, and the client has since steadily increased its mailable universe while continuing to test new Alliant models for additional products and offers.