Alliant
35 Case Studies
Case Study: Publishers Clearing House boosts online profits with Alliant
A Alliant Case Study
Publishers Clearing House Wins Higher Profits Online
Publishers Clearing House (PCH), a major multi-channel marketer, needed a way to maximize online conversions in real time while customers were actively engaged. Working with Alliant, PCH aimed to present the most profitable product offer available for each of its 100,000-plus monthly website leads.
Alliant delivered a real-time lead score for every new visitor using Alliant Data Enrichment™, helping PCH identify the best messaging, cross-sell offer, and payment terms instantly. The solution drove higher profits across the lead generation program, significantly reduced bad debt on “bill me later” offers, and enabled PCH to route unqualified prospects to affinity partners so it could profit from more visitors overall.
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