Case Study: Premier Book Publishing Company boosts ad engagement with Alliant

Publisher Attracts Online Attention for Offline Products

Premier Book Publishing Company, a premier book publisher, wanted to improve engagement from ads placed on a digital news site. It turned to Alliant for a better audience-targeting approach to help drive more interaction with its online campaign.

Alliant built a custom book-buyers segment that identified conversion behaviors and tested it against a conventionally targeted control audience. The Alliant segment significantly outperformed the control, delivering a 130% improvement in interaction, a 120% increase in hovers, a 52% lift in scrolling, a 15% increase in active page dwell, and a 104% higher click-through rate.