Case Study: Premium Outdoor Apparel Brand boosts holiday acquisition with Alliant's custom look-alike modeling

Premium Outdoor Apparel Brand boosts direct mail response with Alliant, hitting 119 Response Index

A premium outdoor apparel brand sought to improve the performance of its holiday customer acquisition direct mail campaigns. The challenge was to reach new, high-quality prospects that resembled its most valuable customers, as expanding its universe of qualified households had become increasingly difficult. The brand partnered with Alliant to address this.

Alliant developed a suite of custom look-alike models using the brand's first-party customer data combined with Alliant's own transactional, demographic, and lifestyle data. The solution identified high-propensity prospects by modeling the brand's best customers and seasonal buyers. This strategy delivered the strongest performance in the brand's Holiday 2025 campaign, outperforming all competitor data providers with a 119 response index and a 120 dollar per piece mailed index.