Case Study: Online News Network Company improves ad performance with Alliant

Online News Network Improves Campaign Performance

Online News Network Company, a major network of news websites, was struggling with lackluster banner ad performance across its web properties. With advertising revenue critical to the business, the company turned to Alliant for help improving ad performance and encouraging repeat advertisers.

Alliant implemented its core purchase data affinities to better match ads to site visitors, using targeted audience segments such as health & wellbeing, home & garden, cooking/food, and sports enthusiasts. The result was immediate improvement in ad targeting, and the publisher has continued using Alliant’s segments consistently since 2012, with more than 3 years of use and 4+ targeted audience segments supporting site revenue growth.