Case Study: Nutraceuticals Company increases call center profitability with Alliant

Nutraceutical Marketer Increases Call Center Productivity

Nutraceuticals Company, a nutraceutical marketer running an auto-ship program, needed a better way to improve conversion and profitability in its inbound call center. It wanted to increase up-sell revenue while reducing cancellations, and turned to Alliant for a decisioning solution to help guide agent interactions in real time.

Alliant developed a custom real-time scoring model to rank callers for product affinity and loyalty behaviors, triggering optimal agent scripts based on each customer’s score. The solution identified high-value segments with profit per customer 92% to 195% above campaign average and flagged lower-profit segments for pre-pay incentives, helping Nutraceuticals Company improve upsells, cross-sells, and overall call center performance.