Case Study: Nestlé Waters achieves lower-cost subscriber acquisition with Alliant digital display advertising

Nestlé Waters Quenches its Thirst for New Subscribers

Nestlé Waters partnered with Alliant to grow its In-Home Beverage Delivery Program by finding new subscribers online. The challenge was to acquire customers within a target CPA while also proving that digital display audience targeting could drive real results.

Alliant implemented a turnkey digital display advertising solution using transactional, behavioral, demographic, and lifestyle data to build a custom prospect model. To validate impact, Alliant ran an A/B split test comparing Nestlé Waters branded creative against an unrelated PSA. The campaign delivered significantly more conversions at half the cost of the holdout, with CPA 36% lower than projected and most segments coming in 14% below the target CPA.

Nestlé Waters