Case Study: a national nonprofit reduces donor acquisition costs by 80% with Alliant Data

National Nonprofit reduces cost per acquisition by over 80% with Alliant

Alliant helped a national nonprofit overcome the challenge of efficiently reaching the right potential donors through online fundraising. The organization needed to move beyond broad targeting methods to improve its donor acquisition and campaign performance on platforms like Facebook.

By leveraging Alliant's high-quality audience data, the nonprofit built data-driven custom and look-alike audiences for its Facebook campaigns. This solution enabled smarter audience targeting, which led to an over 80% decrease in cost per acquisition while also increasing donor engagement and driving more efficient results.