Case Study: Leading Medical Marketing Company achieves a 50% larger pool of high-performing prospects with Alliant

Model Trifecta Creates New Streams of Qualified Prospects

Leading Medical Marketing Company, a medical device mailer, was using Alliant’s consumer database and a custom conversion model to target audiences that delivered its best-performing prospects and strong ROI. The challenge was that the customer wanted to expand the prospect pool without weakening the performance of those high-value audiences.

To solve this, Alliant combined three predictive modeling techniques—the original conversion model, a clone, and a decision tree algorithm—using its transactional and product interest data to identify more promotable prospects. The result was a 50% larger pool of high-performing prospects while maintaining the client’s abnormally high ROI and its position as the #1 performing data source.