Case Study: Fortune 500 Consumer Packaged Goods Company boosts brand lift with Alliant Digital Audiences

Major CPG Food Brand Acquires a Taste for Alliant Data

A Fortune 500 Consumer Packaged Goods Company wanted to extend the reach of its online branding efforts, so it asked its agency to test different audiences for recall and awareness. Alliant supported the initiative with its Digital Audiences, targeting upscale cooking and food aficionados as well as sports and entertainment enthusiasts.

Alliant’s audience testing helped validate the strength of its targeting, with the digital segments ranking among the top data sets for brand lift in a third-party awareness-tracking study. Over a one-year rollout across multiple brands and markets, the agency delivered more than 150 million impressions to Alliant segments, supporting a broader brand recognition partnership.