Case Study: Major Animal Welfare Charity boosts donations with Alliant's custom donor model

Major Animal Welfare Nonprofit Converts Leads to Donors

Major Animal Welfare Charity worked with Alliant to improve the performance of its sweepstakes-driven prospecting efforts. The nonprofit had generated a large volume of responders and needed a better way to identify which prospects were most likely to donate in response to a direct mail appeal.

Alliant used prior mailing results to build a custom direct mail model that predicted which sweepstakes responders were likely to become active donors and which would not. This targeting approach delivered a 30% net increase in donations per effort, a 38% increase in revenue per effort, and a 20% reduction in cost per dollar raised.