Case Study: Leading Satellite TV Provider Achieves High-LTV Facebook Acquisition with Alliant Audiences

Leading Satellite TV Provider Leverages Alliant Proprietary Payment Performance Audiences to Power Facebook Acquisition

Alliant helped a leading satellite TV provider reach homeowners, new movers, and consumers likely to buy satellite services. The in-house digital marketing team’s challenge was to find audiences with strong payment performance and high lifetime value for its Facebook acquisition campaigns.

Alliant combined deterministic homeowner, new mover, and satellite-propensity audiences with high-performing consumer Payment Performance segments, then delivered the custom audiences into Facebook via LiveRamp. The result was strong scale and performance, with some audiences reaching up to 22 million people and the client reporting that the campaigns met their sales and high-LTV business KPI goals.