Case Study: Leading Home Goods Marketing Company finds responsive buyers with Alliant

Home Product Marketer Identifies Buyers Who Love Promotional Offers

Leading Home Goods Marketing Company partnered with Alliant after experiencing fatigue in programs that relied on traditional list coops to reach audiences with highly promotional offers. Seeking a new pool of responsive names, the company turned to Alliant to improve direct mail performance and find prospects more likely to respond to introductory offers.

Alliant developed a custom model using purchase history and marketing performance data from its Digital Audiences file to identify consumers who matched the affinity and income profiles of the client’s best customers. The client tested the top 20% of names identified, and response goals continued to be exceeded after 12 months in rollout. The success also led to four additional models currently in rollout.