Case Study: Health Book Publishing Company boosts one-shot book profitability with Alliant

Health Book Publisher Increases Profits with Every Campaign

Health Book Publishing Company worked with Alliant to make its one-shot book direct mail programs more profitable. The publisher needed to improve response rates without increasing returns or bad debt, and it turned to Alliant for a predictive modeling solution.

Alliant developed a model to predict consumer behaviors such as response, payment likelihood, and returns, helping the company remove underperforming names and replace them with more profitable prospects. The result was a 15% reduction in likely underperformers, a 50% higher payment rate among replaced names, and a 32% lift in overall campaign profitability for one-shot books.