Case Study: America’s Entertainment Company drives event attendance with Alliant

Fortune 100 Brand Drives Event Attendance with Hyper-Local Marketing

America’s Entertainment Company, one of the country’s most beloved family brands, needed a digital marketing plan to drive attendance for its local ice arena performances. Alliant helped address this challenge with a hyper-local digital audience approach designed to reach families most likely to buy tickets.

Alliant built a custom audience segment targeting local families with children ages 0–3, 4–7, and 8–12. The approach significantly outperformed average campaign metrics, delivering a 41% click-to-conversion rate, excluding retargeting, and showing that Alliant’s propensity-based segments drove more productive leads.