Case Study: America’s Largest Food Marketing Company Boosts Holiday Direct Mail Performance with Alliant

Food Mailer Reaches a Prime Cut of Holiday Buyers

America’s Largest Food marketing Company partnered with Alliant to improve response to a holiday direct mail campaign for gourmet food gifts. The challenge was finding an audience likely to engage with the offer and deliver strong incremental performance.

Alliant recommended a targeted segment from its Direct Mail Audiences database and then built a custom look-alike model for the next campaign. The model outperformed the campaign average by nearly 20%, and America’s Largest Food marketing Company increased its use of Alliant’s data by 300%.