Case Study: Food Product Service Provider boosts continuity profitability with Alliant's multi-behavioral direct mail model

Food Continuity Mailer Improves Profitability on Every Level

Food Product Service Provider, a direct mail continuity marketer, was struggling with inconsistent customer payment rates and rising write-offs that were hurting campaign profitability. To address the issue, they turned to Alliant for a solution that could identify the most reliable payers and improve the performance of their continuity mailings.

Alliant developed a multi-behavioral predictive model to estimate which prospects would pay for the intro offer only, continue for multiple shipments, or not pay at all. Using this model, the client removed low-value prospects from the mailing list and achieved a 50% reduction in write-offs, a 37% increase in paid shipments while maintaining response rate, and a 37% increase in payments made by phone and web, creating more up-sell and cross-sell opportunities.