Case Study: Dragon360 achieves higher engagement and traffic with Alliant

Engagement and traffic levels way, way up because of Alliant digital audiences

Dragon360, a digital agency working on behalf of an insurance client, needed a better way to reach the right audience in a highly competitive market where small improvements in targeting could make the difference between response and conversion. Alliant helped address this challenge with syndicated Facebook audiences for the client’s banner advertising campaign.

Alliant onboarded its refreshed audience segments into Facebook’s digital ecosystem, using multichannel purchase transaction data to identify consumers most likely to convert. The result was significantly higher traffic levels and strong engagement, with Dragon360 reporting that Alliant segments were “crushing it” for both engagement and traffic, leading Dragon360 to continue working with Alliant on similar customized data initiatives.

Dragon360

Jennifer Barry

Director of Paid Social