Case Study: Consumer Electronics Company achieves 40% higher mobile engagement with Alliant

Electronics Brand Drives Higher Mobile Engagement

Consumer Electronics Company worked with Alliant to support a new tablet launch tied to a co-promotion with a leading video streaming service. The promotion centered on an original sci-fi series and included a free three-month trial subscription with purchase, and the customer needed a custom audience with a strong propensity for science fiction.

Alliant used social media data and its transactional data resources to build a look-alike audience of sci-fi enthusiasts for digital display targeting. The audience outperformed other sources in mobile engagement, exceeding campaign benchmarks by 40%, or improving mobile engagement by 40%.