Case Study: Jewelry and Collectables Marketing Company quadruples Facebook media investment with Alliant

Custom Model Reveals New Prospects for Facebook Targeting

Jewelry and Collectables Marketing Company worked with Alliant to expand beyond its long-standing direct mail acquisition program and find a way to target high-quality prospects on Facebook. As a long-time user of Alliant’s data and analytics services, the company wanted support building effective digital audiences from limited online transaction data.

Alliant created three custom modeled audiences based on gender, family member, and purchase category, and also recommended on-demand Brand Propensity audiences aligned with the client’s customer base or competitive brands. All audiences were onboarded to Facebook and refreshed monthly, helping the campaign succeed and enabling the client to increase program rollout by 400% while continuing to grow Facebook investment with Alliant.