Case Study: Beauty and Cosmetic Company achieves 20% lower CPO with Alliant custom Facebook model

Custom Facebook Model Gives Acquisition a Makeover

Beauty and Cosmetic Company worked with Alliant to scale new customer acquisition on Facebook while maintaining an acceptable cost per order (CPO). Although the company had seen some success with Facebook audiences, it needed a way to acquire more customers without driving costs higher.

Alliant first tested its syndicated “Merchandise Multi-buyers” audience, then recommended a custom look-alike model built from purchase, demographic, lifestyle, and brand propensity data. The new approach helped Beauty and Cosmetic Company expand acquisition while delivering a 20% lower CPO, showing that Alliant’s custom model improved both scale and efficiency.