Case Study: Major Financial Institution boosts credit mailer performance with Alliant

Credit Mailer Banks Bigger Profits with Tailored Segments

Major Financial Institution faced rising mailing costs and declining response rates in its direct mail credit card program, and needed a better way to identify consumers who were in-market for invitation-to-apply offers. Alliant provided the vendor support for this effort, helping the bank improve audience selection for its credit mailers.

Alliant worked with the bank’s list brokers to build targeted segments for each offer and then enhanced those audiences with on-demand response models. The approach outperformed other lists in both response and credit quality, and Alliant’s scale in key transactional segments helped the bank expand campaign circulation by up to 64%.