Case Study: Leading Financial Services Company achieves 74% higher direct mail performance with Alliant

Consumer Investment Management App Drives Acquisition through Direct Mail

Leading Financial Services Company, a newcomer to the financial services market, wanted to support the launch of its digital investment management app through a more traditional channel and test whether direct mail could drive response. Alliant helped the customer explore this opportunity using the app’s brand and competitive presence as a starting point.

Alliant used social signals to build and test responsive direct mail audiences, including followers of both the brand and its competitors. The campaign delivered strong results, with Alliant segments performing an average of 74% higher than the campaign average, making the approach a major part of the customer’s monthly acquisition efforts.