Case Study: Auto Finance Company boosts conversion rates with Alliant's targeted creative

Auto Finance Company Drives More Deals with Targeted Creative

Auto Finance Company worked with Alliant to improve lead conversions on its website. As an auto loan provider, it served visitors with varying affluence levels and needed a way to show more relevant creative to encourage more financing inquiries.

Alliant used performance scores to tailor online offers and car imagery by consumer segment, matching luxury, mid-range, and economy vehicles to different buying behaviors. This targeted creative approach increased the conversion rate by 19% and lifted conversions among Emerging Consumers by 67%.