Case Study: Chicago-based Ad Agency drives 3x more auto sales with Alliant

Agency Drives 3 Times More Auto Sales by Targeting “In-Market” Consumers

A Chicago-based ad agency challenged Alliant to find a regional audience of 10,000 consumers actively in-market for a new vehicle. The goal was to compete head-to-head with the agency’s existing auto audience source and determine which segment would drive the most confirmed sales for a local dealer group.

Alliant delivered an in-market auto audience using its propensity-based consumer data and PII-level behavioral insights, focusing on regional auto owners with high purchase intent. In a 90-day test, Alliant’s segment generated 1,200 verified vehicle sales versus 400 from the standard solution — a 300% lift in purchases.