Case Study: a family cruise brand boosts website visitor conversions with Alliant CTV audiences

a family cruise brand boosts website visitor conversion rates with Alliant

The customer, a premier family cruise brand, faced the challenge of capturing the attention of prospective family travelers and driving conversions through their Connected TV (CTV) advertising. They worked with vendor Alliant to develop a more effective CTV audience strategy aimed at reaching families with young children and teens.

Alliant built and scored custom audience models using a range of data, including brand propensities and credit card purchases. These models successfully produced high-propensity custom audiences. The Alliant audience segments outperformed other providers, driving a higher website visitor conversion rate and a higher video completion rate for the cruise brand's campaign.