Alley
19 Case Studies
A Alley Case Study
Savage Ventures, a company that invests in and operates digital media properties, faced significant challenges with its existing technology stack. The setup was not scalable or efficient for managing multiple sites, hindering their acquisition-focused business model. They had a tight deadline to migrate from an expiring CMS and needed to manage a complex, multilingual site with inherited technical debt. To address this, they partnered with Alley for a migration to WordPress VIP and the creation of a unified design system.
Alley built a robust, extensible platform on WordPress VIP with a reusable component library and a custom lightweight multilingual solution. This allowed Savage Ventures to efficiently migrate sites and launch new properties like ComicBook.com and PopCulture.com in just two months each. The solution made content publishing more efficient for staff and improved end-user experience with greater site speed, as shown in improved Google Lighthouse metrics. Alley's platform provided the foundation for Savage's continued growth and rapid onboarding of new sites.