Case Study: NBCUniversal Owned Television Stations achieves faster, multilingual digital publishing with Alley

NBCUniversal Owned Television Stations equips 1,000+ journalists with Alley

NBCUniversal Owned Television Stations faced the challenge of building a new web publishing platform to replace its legacy CMS, while also needing to migrate ten years of content, train hundreds of journalists across multiple newsrooms, and support the entire organizational transition.

Alley built a digital publishing platform on WordPress that delivered record-breaking site speed and SEO performance. The solution included a custom syndication system for breaking news, a CMS optimized for both English and Spanish-speaking journalists, and new tools for creating flexible landing pages. The results empowered over 1,000 journalists with a dramatically streamlined publishing workflow and provided audiences with a modern, fast, and engaging news experience.