Case Study: National Council on Aging improves accessibility and conversions with Alley

National Council on Aging boosts email sign-ups 210% with Alley

The National Council on Aging (NCOA) faced challenges with its website, including poor conversion rates, difficulty highlighting partnerships, inconsistent navigation, and slow performance. These issues were especially critical given NCOA's need for accessibility for older users. They partnered with Alley for a redesign and development solution.

Alley rebuilt the front-end using Next.js and enhanced NCOA's Kontent.ai platform, focusing on a new design system, improved wayfinding, and integrated Algolia search. The solution prioritized AAA accessibility compliance and created new pathways to showcase partnerships. As a result, the site's performance improved dramatically, with a 385% improvement in render time. Alley's work also drove a 210% growth in email sign-ups and a 53% increase in donations for NCOA.

National Council on Aging (ncoa)