Case Study: Wind River achieves faster sales cycles and greater adoption of sales content with Allego

Wind River Delivers Content and Messaging at Reps’ Moment of Need Using Allego

Wind River, a 40-year-old software company, needed to revamp its messaging and sales process and help reps relearn existing presentations while adopting new content. To address this, Wind River turned to Allego, using Allego’s platform to distribute a multimedia library, companion videos, and sales playbooks integrated into Salesforce.

Allego enabled Wind River to surface the right content at the right stage of the sales process, track customer engagement, and package short “companion” videos with printed materials to improve rep conversations. The Allego-powered solution increased adoption of sales content and messaging, reduced the need for solutions consultants to attend every meeting, and shortened sales cycles.

Wind River

Mathew Hill

Senior Director, Head of Global Enablement