Case Study: Tripadvisor achieves sales and marketing alignment and improved seller efficiency with Allego

Tripadvisor’s Enablement Team Drives Sales and Marketing Alignment Using Allego

Tripadvisor faced fragmented, outdated, and hard-to-find sales and marketing collateral that wasted sellers’ time and left product marketing unable to measure content ROI. In 2020 Tripadvisor consolidated its SMB and Enterprise sales enablement content into Allego’s Sales Learning and Enablement Platform to solve these challenges.

Allego centralized content, helped design a taxonomy and migration process, and provided content dashboards and external sharing reports that gave marketing clear usage and engagement visibility. As a result, Allego streamlined sellers’ access to up-to-date collateral, improved the sales–marketing feedback loop, boosted sales and marketing efficiency, and delivered a significant ROI in time and money saved while supporting virtual selling and onboarding.

Tripadvisor

Gerry Hurley

Senior Director Enablement