Case Study: Tripadvisor achieves sales and marketing alignment with Allego

Tripadvisor boosts sales and marketing alignment with Allego, consolidating content for 2,600+ employees

Tripadvisor, a global travel company, faced challenges with sales and marketing alignment. Their sellers were wasting time creating their own collateral because they couldn't find approved, up-to-date materials in their old content management system. Their marketing team, in turn, lacked insight into how content was being used and its effectiveness. To address this, Tripadvisor's enablement team chose to consolidate their content using Allego's sales learning and enablement platform.

By implementing Allego, Tripadvisor created a centralized hub for sales collateral, making it easily searchable for sellers and removing inefficiencies. The platform provided marketing with a valuable feedback loop through content dashboards and external sharing reports, allowing them to see what content sellers used and how customers engaged with it. This alignment generated a significant return on investment by saving both time and money, while also preparing the teams for virtual selling and onboarding.

Tripadvisor