Case Study: Tableau achieves measurable sales revenue gains with Allego

Tableau - Customer Case Study

Tableau, the Seattle-based business intelligence software company, needed to modernize sales training and move beyond basic satisfaction and learning metrics to measure behavioral change and revenue impact. Michael Carpenter, Manager of Sales Readiness Information and Technology, tested Allego’s sales learning and coaching platform — including its Flash Drills microlearning — to drive participation and quantify training outcomes.

Using Allego, Tableau ran video-based objection-handling exercises and daily Flash Drills where reps practiced, recorded responses, and received scoring and feedback; the sales intelligence team then ranked individuals, regions and offices to target training precisely. The Allego solution produced a statistically significant gain in sales revenue for trainees versus non-trainees and gave Tableau clear, actionable visibility into where training investments would deliver the greatest impact.

Tableau

Michael Carpenter

Manager of Sales Readiness Information and Technology