Case Study: Starboard Group scales consistent sales coaching worldwide with Allego AI Role Play

Starboard Group scales sales coaching across 90 ships with Allego

Starboard Group, a leading retailer at sea operating across 15 cruise lines, faced the challenge of delivering consistent sales coaching to its globally distributed workforce of over 2,000 associates. They needed a scalable way to reinforce sales behaviors and create a unified customer experience despite varying cultures and languages. To address this, they turned to vendor Allego and its AI Role Play product.

Allego's solution was to implement a single AI coach named "Emily" to provide on-demand, personalized practice and immediate feedback tailored to Starboard's selling methodology. This allowed Starboard to scale best-practice coaching across its entire fleet. The results included delivering a consistent coaching experience worldwide, improving sales behavior consistency across all products, and elevating their investment in employee development into a strategic differentiator.

Starboard Group