Case Study: DJO (medical device company) achieves sales-content adoption and stronger buyer trust with Allego

DJO Drives Adoption of Sales Content and Virtual Selling Tactics Using Allego

DJO, a U.S.-based medical device company with 5,000+ employees, needed to improve internal communications across its sales force and modernize buyer-facing digital content to help reps build trust quickly. To address this, DJO adopted Allego’s sales enablement platform to drive adoption of sales content and virtual selling tactics.

Allego enabled DJO’s sales leaders to communicate via video, let reps share and track customer engagement with approved brochures and videos, and deploy personalized videos to prospects and patients. The solution increased adoption of sales content, improved internal engagement and virtual selling skills, and provided measurable tracking of customer interactions—helping reps differentiate themselves and, as DJO’s Anne Kumlin says, “separate themselves from the competition.”

DJO

Anne Kumlin

Director of Bracing and Support Sales Training