Case Study: Bullhorn achieves consistent global message delivery and 30% faster onboarding with Allego

Consistent Delivery of a New Marketing Message

Bullhorn, a global leader in CRM and staffing software with a 100-person sales force across three continents, needed to roll out a new “Message to Win” marketing campaign and ensure every rep could deliver three core messages consistently without the time and cost of flying teams to headquarters. To solve this, Bullhorn deployed Allego’s enterprise knowledge-sharing, mobile-first learning platform to socialize, practice and certify the new messaging across the distributed team.

Using Allego, Bullhorn produced short benchmark videos, had reps record practice pitches, and used Allego’s inline coaching and scorecards to iterate to certification. The result was measurable: a 30% reduction in training time and expense, one full week cut from new-hire boot camps, new reps closing deals in about two weeks instead of nearly two months, and a substantial increase in on‑target pitches (moving from historical ~30–40% effectiveness toward ~70%), enabling scalable, consistent onboarding and remote coaching.

Bullhorn

Justin Teague

Chief Operating Officer