Case Study: Becton Dickinson achieves faster, lower-cost product launch readiness with Allego

Becton Dickinson - Customer Case Study

Becton Dickinson, a global medical technology company, faced rapid growth and two product launches in 2016 while operating with a lean training team (one manager and six managers supporting 55 field reps). To increase training efficiency and reinforcement, the company adopted the Allego sales learning and coaching platform.

Allego delivered just-in-time training videos, Flash Drills® adaptive reinforcement, video-based certification and crowdsourced objection-response videos, letting reps practice privately and rapidly share field-tested messaging. The solution reduced costly two-month field coaching efforts, trained reps at lower cost, improved customer conversations, and — as Joe Baker reported — Allego “basically paid for itself in the first year.”

Becton Dickinson

Joe Baker

Sales Development and Training Manager