Case Study: Baxter achieves viral adoption of sales content and improved sales performance with Allego

Baxter Sees Viral Adoption of Sales Content After Rolling Out Allego

Baxter, a global healthcare company with about 50,000 employees, faced fragmented sales content and low adoption of coaching tools. They needed a centralized repository that could activate content and scale targeted, manager-led coaching across the organization, and chose Allego to deliver that capability.

Allego provided a searchable content library, virtual coaching, easy mobile content creation, conversation intelligence and planned Salesforce integration, plus a “content pull” crowdsourcing approach. Since rolling out Allego in December 2019, Baxter saw viral, cross‑organization adoption, loaded 14,100 pieces of content and recorded roughly 260,000 views over 18 months, accelerating engagement, improving sales performance and winning leadership buy‑in.

Baxter

Tim Kingsford

Senior Manager for Learning Innovation