Case Study: Baxter Scales Global Enablement and Governance with Allego

Baxter scales global enablement to 33,500 users with Allego

Baxter, a global healthcare company, faced challenges in scaling its sales enablement platform, Allego, across its growing global organization. After a rapid initial deployment focused on sales in the Americas, the company needed to establish governance, manage compliance in a highly regulated environment, and align multiple stakeholders as usage expanded into new regions and business units.

Partnering with Allego, Baxter implemented a structured and scalable enterprise-wide enablement strategy. The solution included creating governance frameworks, standardizing taxonomies, and integrating approved content from regulated systems. As a result, Baxter scaled Allego to 33,500 global users, replaced two legacy platforms, improved cross-team alignment, and expanded the platform's use beyond sales to support functions like Marketing and Revenue Cycle Management.

Baxter