Case Study: Baxter achieves viral sales content adoption and improved sales performance with Allego

Baxter drives 260,000 Allego views in 18 months for sales enablement

Baxter, a global healthcare company with 50,000 employees, needed a centralized solution to manage sales content and activate it to improve scalable coaching for its sales force. The company faced internal skepticism and had to fight existing systems and silos to achieve adoption for their chosen vendor, Allego, and its sales enablement platform.

Allego's solution involved a strategic rollout focused on demonstrating value to leaders and getting the tool into users' hands. This led to viral adoption across the organization, a centralized content library with over 14,100 assets, and 260,000 content views by the sales force. The data from Allego was used to secure leadership buy-in, and the platform's ease of use drove engagement, ultimately improving sales performance and spreading to other departments like marketing, compensation, and commercial analytics.

Baxter