Case Study: Advanced Bionics boosts patient engagement with Allego Digital Sales Rooms

Advanced Bionics boosts video watch rates from 12% to 33% with Allego

Advanced Bionics, a global leader in cochlear implant technology, faced challenges with fragmented lead nurturing and low engagement from patients after initial healthcare provider referrals. Their traditional long-form videos and PDFs were failing to hold attention, creating friction during a critical decision-making phase. To modernize patient engagement, they turned to vendor Allego and its Digital Sales Rooms product.

By implementing Allego's Digital Sales Rooms, Advanced Bionics created personalized, data-driven engagement hubs for patients. The solution featured shorter videos and dynamic content, which led to a dramatic increase in engagement; average views per session rose from 0.9 to 4.6 and full video watch rates nearly tripled from 12% to 33%. Allego's platform also enabled consistent multilingual messaging and greater internal efficiency for the Advanced Bionics team.

Advanced Bionics