Case Study: Therapixel achieves U.S. launch success with Allee Creative’s omni-channel marketing strategy

Therapixel boosts digital engagement 350% with Allee Creative

Allee Creative worked with Therapixel, a French developer of the AI imaging tool MammoScreen®, on their challenge to launch the product in the U.S. during the COVID-19 pandemic. The key obstacle was the inability to use in-person events, coupled with the need to assure clinicians that the AI technology was designed to aid their practice rather than replace their jobs.

The solution from Allee Creative was a comprehensive omni-channel content marketing strategy focused on digital tools. This approach included website updates, educational blog posts, a video, webinars, and an expanded social media presence, which successfully built awareness and trust. The results were significant, including a 350% increase in digital channel engagement and an 850% growth in social media followers for Therapixel.

Therapixel